James W.D. Stewart

James W.D. Stewart

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Web masters tend to concentrate on increasing traffic to their Web site, but two important factors which which often fail to be considered, are user behaviour and user engagement.  Factors, such as these, matter substantially.  When a Web site gets 10,000 hits per day, but all of its visitors leave the Web site after visiting only a single Web page, it's not likely to be a quality Web site.

Today, we'll be learning what the term "bounce rate" means.  The bounce rate of a Web site's an analytical factor that's used to determine what actions people are taking after arriving at your landing page(s).  Are they moving to other Web pages of your Web site or are they jumping away to an entirely different Web site.

/blog/2017/05/07/decrease-the-bounce-rate-of-your-web-site/

https://forces.army/blog/2017/05/07/decrease-the-bounce-rate-of-your-web-site/

Decrease the Bounce Rate of Your Web Site

Count Words — Reading Time
by James Stewart
Published: 
Updated:  N/A
Location:  Greater Sudbury Public Library, 74 Mackenzie St., Sudbury, Ontario, P3C 4X8, Canada
 

 

Web masters tend to concentrate on increasing traffic to their Web site, but two important factors which which often fail to be considered, are user behaviour and user engagement.  Factors, such as these, matter substantially.  When a Web site gets 10,000 hits per day, but all of its visitors leave the Web site after visiting only a single Web page, it's not likely to be a quality Web site.

Today, we'll be learning what the term "bounce rate" means.  The bounce rate of a Web site's an analytical factor that's used to determine what actions people are taking after arriving at your landing page(s).  Are they moving to other Web pages of your Web site or are they jumping away to an entirely different Web site.

Your Web site's bounce rate's a great measurement for the success of your Web site.  Granted, maintaining a good bounce rate's difficult, it's not impossible.  I'll share few tips which have been successful in helping me to decrease the bounce rate of my own Web sites.  They should be helpful to you too.

 

What's "Bounce Rate"?

The bounce rate's the best way to analyze the activity of your Web site's visitors.  It refers to the percentage of visits, during which a visitor lands on your Web page, and leaves that Web page without visiting any other Web page within your Web site.  There are visitors who bounce soon after landing upon your Web site.  It's up to you how you welcome visitors to your Web site and to attract the visitor's to other Web pages of your Web site.

Firstly, let's get a few basics out of the way:

  • "Bounce rate" and "exit rate" refer to two, disinctly, separate things.
  • High bounce rates are bad for your Web site.
  • The lower your bounce rate, the better.

  • Rb  =  Bounce Rate
  • Te  =  Total Entries to the Web Page
  • Tv  =  Total Number of Visitors Viewing One Web Page Only

Now, let's try to understand how the abovementioned formula works.  Let us suppose, that this article gets 100 visits, and 50 people leave the Web site after viewing this individual Web page.  Their exit could be for any number of reasons — they closed the tab within their Web browser for whatever reason, they don't browse other Web pages in general, they moved to another Web site, etc.  Given that, as an eaxample, the bounce rate would be 50% — Rb = 50 ÷ 100.

 

Strategies to Decrease "Bounce Rate"

If you're making use of Google Analytics, you can quickly log-in to your Web site's dashboard and check the bounce rate for a particular time-frame.  If you've made any design changes in recently, I'd suggest that you compare bounce rates before and after the design change was implemented.

 

Design and Load Time

It's said that the first impression's the lasting impression — this holds true for Web sites too.  When a visitor lands upon your Web page, the first things that they notice are your Web site's design and its loading time.  If you promote your articles on social media, make sure that your landing page doesn't take much time to load.  Otherwise, you may lose your new visitor's interest.  Design's another aspect of attracting visitors — it's best to go for a professional and smooth theme.

 

Open Links to External Web Sites in New Tabs

Now that you understand what the term "bounce rate" means, you also understand how important it is for your visitors to stick to your Web site.  These days, almost all of the popular Web browsers, offer a tabbed Web browsing experience.  It's important to take advantage of this, by making all of the links to external Web sites, open within a new tab.  A case-study by UX Movement, explains the science of opening Web sites within a new tab — and, why this is important for your Web site.

In short, when you're linking to any Web site — Wikipedia, YouTube, etc. — opt to open it within a new tab.

 

Easy-to-Read Content

There are many Web masters who don't write concise nor pointed content.  Dividing your Web site into parts — paragraphs, that are separated by spaces — creates a good and intuitive user experience.  If you don't divide your Web site into parts, visitors will have greater difficulty negotiating the Web page, and they can feel overwhelmed by the amount of unbroken text before them.  Furthermore, other Web masters and/or visitors land on your article because they want information on that topic.  They may not have time to spend reading line-by-line-by-line.  So, you want to offer them an easily skimmed Web page.

Make your Web page scannable and easy-to-read for your visitors.  Try to give a style to your headings (i.e. H2, H3, H4, etc.) and use them to make your content scannable.  This will also aid you in driving traffic via social media Web sites.

 

Related Posts

Showing related posts helps a lot.  Once a visitor's finished reading the Web page, they may want to read more about that topic and/or a similar one.  Think of yourself as a Web site visitor.  What kind of action do you take after reading an article?  There are many WordPress plug-ins, such as Yarpp, which recommends posts on related topics.  This works out-of-the-box and makes it easy to add related posts.

Preferably, placing related posts after the main article.  Also, showing related posts with thumbnails and/or bullets has an extra advantage — it increases the CTR (click-through rate).

I'd like to suggest that you start showing related posts based upon categories and/or tags.  More closely related posts, will encourage more clicks.

Writing posts on topics related to your most viewed Web pages can make a significant difference to the success of your Web site — helping you to increase a visitor's time on your Web site.

 

Easy Navigation

Your Web site should make it easy to navigate from one Web page to another.  Visitors shouldn't get confused about the Web site's navigation.  If they don't find what they're looking for, quickly enough, they'll most surely leave your Web site.

 

Relevant Links and Site Search

It's always recommended to have a search box which is clearly visible.  Visitors almost always prefer to search for articles.  If you want to decrease your bounce rate, ensure that you link only relevant articles to each other.  Irrelevant articles may irritate your visitors — they'll leave your Web site, if that's the case.

 

Internal Links

This is one factor, that helps a lot, to let your visitors remain on your Web site.  Try to inter-link your Web pages as much as possible.  If you've seen Wikipedia's SEO strategies, you know that they add lots of internal links within a Web page.  This also helps with boosting your search engine ranking, if you're linking using the anchor technique.

If you're using WordPress, you can use SEO Smart Links to automagically inter-link posts with your desired keywords.  This is one highly-recommended tip to decrease the bounce rate of any Web site.  This will also help to increase a visitor's average time spent on your Web site, and will cause readers to browse more internal Web pages.

 

Bounce rates show how many visitors like to read your Web site content and/or find your Web site interesting.  So, be certain that you use the strategies described herein in order to decrease the bounce rate of your Web site(s).

 
Categories:  Technology  
Tags:  How to

 
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References:

  1. Bounce rate
    by Innominate Published: 
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Creative Commons Licence :: BY-NC-SA James W.D. Stewart by James Stewart is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.  Based on a work at https://github.com/jwds1978/jwds1978.github.io.