James W.D. Stewart

James W.D. Stewart

Embrace "The Suck"


Home  •  About  •  Blog  •  Blogroll  •  Contact  •  Donate  •  Freelance  •  Gallery  •  In Case of Emergency  •  Résumé  •  Socialize  •  The Suck

 

 

 

Share to:  E-mail  •  Facebook  •  Google+  •  LinkedIn  •  Pinterest  •  Reddit  •  Tumblr  •  Twitter

 

Google AdSense is one of the most commonly used advertising platforms, today, within the Internet industry — with millions of publishers world-wide.  Almost every Web property — whether, small or large — is making money online with AdSense.  Is your Web property amongst those?

I'd consider AdSense to be "the people's choice" when it comes to the monetization of a Web site.  Anybody with a unique and/or interesting Web site can join this program.  A single click can earn anywhere from a few cents to a few dollars; depending, upon your niche.  If you're looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best.

But, wait a minute though!  The title of this post says "no AdSense"  Read-on to learn why, at times, the best choice isn't putting AdSense — or, any other ad-serving alternative — on your business Web site.

/blog/2017/05/06/dont-use-adsense-on-a-business-web-site/

https://forces.army/blog/2017/05/06/dont-use-adsense-on-a-business-web-site/

Don't Use AdSense on a Business Web Site

Count Words — Reading Time
by James Stewart
Published: 
Updated:  N/A
Location:  Greater Sudbury Public Library, 74 Mackenzie St., Sudbury, Ontario, P3C 4X8, Canada
 

 

Google AdSense is one of the most commonly used advertising platforms, today, within the Internet industry — with millions of publishers world-wide.  Almost every Web property — whether, small or large — is making money online with AdSense.  Is your Web property amongst those?

I'd consider AdSense to be "the people's choice" when it comes to the monetization of a Web site.  Anybody with a unique and/or interesting Web site can join this program.  A single click can earn anywhere from a few cents to a few dollars; depending, upon your niche.  If you're looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best.

But, wait a minute though!  The title of this post says "no AdSense"  Read-on to learn why, at times, the best choice isn't putting AdSense — or, any other ad-serving alternative — on your business Web site.

If you're a novice, and you're planning to build your own online business through a blog and/or an online Web store, you probably intend to insert some Google ads on your Web site, to start earning a living online.  While there's nothing, particulary, wrong with this use of AdSense, there are a few factors that you may want to consider prior to plunging into the AdSense-world.

 

Say "No" to AdSense for a Business Web Site

Allow me to explain the basics of AdSense and why it's the best advertising platform currently available.

AdSense is a contextual ad network, which means that the ads which are displayed upon the Web page are relevant to the content/topic of the page.  For example, let's say that you're running a Web hosting blog and you're trying to promote your hosting business.  To increase your revenue stream, you utilize AdSense.  However, instead of promoting your own business, you're suddenly inadvertently promoting your direct competitor's similar business — due to the contextual relationship.  This happens because most of the AdSense ads shown will be relevant to Web hosting and/or domain related Web sites…  Not only your Web hosting and/or domain Web sites!  So, for just a few cents — or, a few dollars, if you're lucky — you may be sending away a prospective client, from your Web site to that of a direct competitor.

This isn't AdSense-specific, but also to other ad networks which also offer contextual advertising.  There are other reasons why it's best to not embed AdSense nor any other contextual advertisements on your business Web site.

 

It Devalues Your Brand

Starting a blog, or any other type of Web site, is an enticing opportunity to make money from the comfort of your own home.  In order to be able to remain competitive though, you need to take care of your brand.  Online branding's one of the top-most priorities of a good Web master.

When you begin to monetize your Web site, with various types of advertisements, you're also decreasing the value of your own business brand.  You're, actually, cheapening your brand with every ad unit that you embed upon the Web page(s) of your Web site.

You may have seen company Web sites and/or sports Web sites that are using AdSense within their Web pages.  Rather than promoting their own brands, they're using AdSense — unnecessary and somewhat unprofessional.

 

Opportunity for Your Competition

Because AdSense is a contextual program, the ads that it serves are based upon the content of your Web page(s).  If your Web site's all about technology, cell phones, and/or other cool gadgets — and, you make use of AdSense — AdSense will place advertisements, on your Web pages, for products that are related to the technology industry and are similar to your own products.  Thus, you'll be providing an opportunity for your business competitors to leverage their brand using the AdWords program.

Furthermore, a competitor can leverage themselves by buying sponsored ads using the AdWords system.  By optimizing their campaign through keywords, your competitor can easily reach your site through AdSense with a lower cost.  This could cost you much more revenue than the cents-per-clicks that you'd get from AdSense.

You don't have, complete control, over who advertises with AdWords.  Something which could, ultimately, hurt your business in the long-term.

 

Your Web Visitor Clicking the Advertisements  ≡  Higher Bounce Rate for Your Web Site

Depending upon your specific configuration, a click on an AdSense ad may open in the same tab/window, not in another Web browser tab/window.  If that's the case, while the user could relatively easily click the "back" button, the chances of this happening are slim-to-none.

For this reason alone, potentially, every single click could mean a lost visitor wlie using AdSense.  Additionally, AdSense ads may confuse your visitors if the ads don't blend well enough with your Web site's overall design/theme.  Each click means a higher bounce rate for your Web site. — your visitor's actually leaving your Web site once they click an AdSense ad.

 

AdSense is a great opportunity for anyone wanting to put up their own Web site and/or blog.  However, there are certain boundaries and/or limitations that you should be aware of prior to using AdSense as your primary monetization program.  I'd suggest, firstly, to build a good reputation and enough content on your Web site before you start monetizing it with AdSense or any other method (i.e. affiliate marketing, direct advertising, etc.).  This way, you can analyze what's the ideal ad program(s) for your particular Web site.

When you create a blog and/or Web site, to promote your online and/or offline business, my advice is to add your own advertising.  You'll want to advertise your own products and/or services — driving more traffic to your landing and/or sales Web pages.

At times, it's in your best interest to stop running those few-cent clicks, and target a superior branding and/or reputation of your own business brand.  If you're a business owner, I'd like to know what kinds of ads you're running on your Web site(s)…  Are you using any contextual ad networks, like AdSense or Chitika, or any other direct advertisement program?  Have you removed AdSense from your business Web site(s) after reading this article?  Feel free, to use the comments section below, to share your experiences and/or thoughts.

 
Categories:  Business, Technology  
Tags:  Opinionated

 
Syndicated to:

 
References:

  1. Contextual advertising
    by Innominate Published: 
    Referenced: 
  2. Google AdSense
    by Google Referenced: 

 

Share to:  E-mail  •  Facebook  •  Google+  •  LinkedIn  •  Pinterest  •  Reddit  •  Tumblr  •  Twitter

 

 

 

 


DISCLAIMER:  Neither the forces.army domain nor any of its sub-domains are associated with and/or sponsored by any national and/or international government agency or branch of the armed forces in any nation.


Atom  •  Comments  •  Privacy Policy  •  Sitemap  •  Terms and Conditions

 
IndieWebCamp
 
 
Links Monetized by VigLink
 

Creative Commons Licence :: BY-NC-SA James W.D. Stewart by James Stewart is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.  Based on a work at https://github.com/jwds1978/jwds1978.github.io.